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Director General of Dubai DTCM: We Pursue to Make Tourism Backer of National Economy

Director General of Dubai DTCM: We Pursue to Make Tourism Backer of National Economy

Thursday, 27 December, 2018 - 11:30
Tourist walk at the Dubai Marina, surrounded by high towers of hotels, banks, and office buildings, in Dubai, United Arab Emirates December 11, 2017. REUTERS/Amr Abdallah Dalsh/File Photo
Dubai - Musaid Al-Zayani
Department of Tourism and Commerce Marketing (DTCM) Director General Helal Almarri said that Dubai looks forward to establishing a tourism sector that could become a backer of the national economy through focusing more on non-oil sectors.

In an interview with Asharq Al-Awsat newspaper, Almarri said that DTCM works on adopting five basic strategies: reinforcing data, redefining the visitor's trip, pioneering in changing communication means, elevating shares of the traveling experience, and discovering new innovative methods.

He added that the tourism sector's volume in Dubai reached approximately AED109 billion (USD29.6 billion) in 2017. Dubai succeeded in receiving around 11.58 million visitors by the end of September, he continued, and Dubai is standing out as the favorite destination for many visitors around the world.

“Several markets witnessed a stable performance within the first nine months of 2018, while others accomplished a great growth,” Almarri stated.

“What strategy would DTCM follow during the coming period?” asked Asharq Al-Awsat. He replied that DTCM continues to launch promotion campaigns, throughout the year, which will be supported by all partners and relevant parties from the public and private sectors. It also participates in key touristic events and exhibitions around the world and cooperates with famous figures in its campaigns.

"Be My Guest" film was launched in two editions and acquired global success. This was an example given by DTCM director general on the campaigns.

“What factors would help achieve Dubai Tourism Vision 2020 that aims to receive 25 million visitors per year?” asked the newspaper. His replied that “the tourism strategy is based on five priorities to ensure that Dubai doesn’t get influenced by radical changes in the future.”

According to Almarri, the five priorities including: maintaining pioneering in essential and diverse markets, increasing growth in basic markets that export tourists, diversifying sources in the markets of huge potentials, creating whole tourist experiences, and communicating through smart customized marketing.

The newspaper asked whether tourism was affected by imposing the VAT during the current year. Almarri assured that visitors were fine with this despite some concerns in the beginning that VAT might increase prices and influence the decisions taken by visitors.

Speaking about hotels, he said that the occupational rate of hotel rooms in Dubai rose 3 percent, 21.89 million rooms were booked by September, and visitors spent an average of 3.5 nights in Dubai.

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